CASE STUDY - AMAZON LUXURY
Brand protection and integrity for a luxury goods group – thanks to our brand protection strategy on Amazon
At a time when online retail is becoming increasingly important, an international luxury goods group was faced with the challenge of optimally protecting and strengthening its brands on Amazon. In order to do so, we have developed a comprehensive brand protection strategy, as well as conducted detailed quantitative sales analysis and market modeling to ensure brand integrity on Amazon.
Digital transformation has dramatically changed the influence of online retail on the brand world. Our client, an international luxury goods group, recognized the need to protect and strengthen its brands on Amazon without actively selling on Amazon itself. Especially in the luxury segment, it is important to practice brand hygiene on all channels, as the presence of the brand cannot be prevented and the brand presence will otherwise be left to uncontrolled retailers.
With our experienced team, we started with a comprehensive quantitative sales analysis and market modeling. We carried out detailed data collection and developed a market simulation model to obtain detailed values for sales, performance and content scores.
Our brand protection strategy included monitoring brand infringement, optimizing product listings and implementing a content management plan. We used the results of quantitative analysis and market modeling to target our efforts and ensure that the brand presence on Amazon was compliant and protected.
How the brand protection strategy helped our customer advance
Our strategy protected the luxury goods group's brands from counterfeit products and trademark infringement, thereby maintaining brand integrity.
We ensured a compliant brand presence on Amazon and thereby strengthened customer trust.
The comprehensive quantitative sales analysis and market modeling enabled us to target our measures and maximize the success of our strategy.