Digital transformation has dramatically changed the influence of online retail on the brand world. Our client, an international luxury goods group, recognized the need to protect and strengthen its brands on Amazon without actively selling on Amazon itself. Especially in the luxury segment, it is important to practice brand hygiene on all channels, as the presence of the brand cannot be prevented and the brand presence will otherwise be left to uncontrolled retailers.

 

With our experienced team, we started with a comprehensive quantitative sales analysis and market modeling. We carried out detailed data collection and developed a market simulation model to obtain detailed values for sales, performance and content scores.

 

Our brand protection strategy included monitoring brand infringement, optimizing product listings and implementing a content management plan. We used the results of quantitative analysis and market modeling to target our efforts and ensure that the brand presence on Amazon was compliant and protected.