CASE STUDY - B2C HOME & LIVING
Sales growth and profitability for a leader in the home and living sector - thanks to the reorganization of the e-commerce division
BUSINESS STRATEGY
E-COMMERCE
CHANGE MANAGEMENT
DIGITAL MARKETING
In an absolutely exceptional situation, we took over the interim management of the e-commerce and digital division of a market leader in the home and living segment. Through quick analysis, targeted optimization measures and the gradual introduction of new processes, the team worked with us to revolutionize the company's online presence and online marketing.
The requirements in e-commerce are diverse and complex. Our task was to record the status quo of the organization and departmental structure and to examine all service providers, tools and ongoing projects. After thoroughly assessing the performance of the area, we identified key improvement measures.
Our package of measures included reporting, performance marketing, content management, social media marketing as well as product management and IT, and led to the implementation of a new operating model and a reassessment of the division of tasks between internal resources and external partners. This model included the construction of a digital hub in Berlin and the introduction of the Scayle / About You Cloud e-commerce solution in the SaaS model. We streamlined the service provider landscape, recruited selected experts and established a completely new organizational structure. Finally, we handed the operational area over to the newly formed management team.
The result was a significant increase in sales and profitability while simultaneously reducing the business unit's total cost of ownership.
SUCCESSES
How the reorganization helped our customer move forward
Strategic clarity
A quick and detailed recording of the status quo provided a clear overview of optimization potential and immediate and strategic need for action.
Future-proof technology
With the introduction of the SaaS solution from Scayle / About You Cloud, a modern and scalable solution for growth in e-commerce was established.
Optimized organizational structure
A new operating and organizational model as well as the establishment of a digital hub in Berlin ensure the attractiveness to necessary resources, agility and responsiveness in a dynamic market.
