CASE STUDY - B2B MEDTECH
Future proofing and growth for a medical tech retailer - thanks to the development and implementation of a digital strategy
DIGITAL STRATEGY
E-COMMERCE
DIGITAL TRANSFORMATION
AGILE PROJECT MANAGEMENT
In a market situation that is changing due to technological developments and increasing competition, a successful medium-sized distributor of dental medical equipment sought the support of our experts in order to tackle the comprehensive digitalization of the company and to ensure long-term company success. Together, a new (digital) corporate vision was created and a tailor-made digital strategy was developed. During the joint implementation, successful digitalization was experienced by everyone through the achievement and exceeding of corporate goals, the further development of employees and the corporate culture.
Our strategy package encompassed all corporate areas from marketing, sales and e-commerce to purchasing, HR and technical customer service. After a detailed status quo analysis, new corporate areas such as purchasing, business intelligence and HR were developed, work processes were adapted, the IT system landscape was modernized and further developed with new software components such as PIM, CRM and field service. A Project Management Office was set up for coordination and control, which carries out program management of ongoing digitalization through the introduction of project management standards.
The digital realignment accelerated the company's ambitious growth and consolidated its position as a pioneer in the industry. Through the changes to the organization, the optimization of work processes and the introduction of new software solutions, the company's productivity and effectiveness improved significantly.
SUCCESSES
How our digital transformation support helped our customer to advance
Higher productivity
Digital tools have made our client's work processes more efficient and increased productivity.
Scalable system landscape
The implementation of the digital strategy from a basic e-commerce solution to a modern cloud-based system landscape supported the significant sales growth and manifested the position as the industry leader.
Organizational agility
The company successfully positioned itself for future growth through a flexible organizational realignment and adaptation to the requirements of the digital era.
