CASE STUDY - DTC PHARMA
Opening up a new sales channel for a pharmaceutical company – thanks to the development and launch of an “Amazon First” direct-to-consumer brand
AMAZON STRATEGY
DIRECT-TO-CONSUMER
BUSINESS PLANNING
DIGITAL BUSINESS
Our customer, an established pharmaceutical company, was faced with the challenge of opening up the Amazon sales channel and developing a direct-to-consumer (DTC) brand that is perfectly tailored to the Amazon channel. We took this ambitious path together and successfully built an innovative DTC brand on Amazon.
Our client recognized the need to respond to changing market conditions and the increasing importance of e-commerce. We started an ambitious project with the aim of creating a strong presence on Amazon, tapping into new customer groups and at the same time building direct customer relationships for the first time.
Working closely with our customer, we identified attractive market niches and carefully selected the most promising products using detailed analysis models. We took control of product development and product management in order to use a minimum viable product (MVP) approach to develop a brand that is perfectly tailored to the requirements of the Amazon marketplace.
At the same time, we set up all the necessary Amazon structures, including connections, accounts, logistics, content, marketing, steering and reporting. We developed a comprehensive business plan that formed the basis for the successful go-live of the direct-to-consumer brand.
The launch of the brand on Amazon was a huge success. We supported our customer during the first operational months to ensure everything ran smoothly. In addition, we helped select and build an internal team that took over operational activities and continuously optimized the brand.
SUCCESSES
Why our customer loves the “Amazon first” direct-to-consumer brand
Increase in sales
By making optimal use of the Amazon marketplace, we were able to achieve significant increases in sales and gain new customers.
Direct customer contact
The brand allows our client to engage directly with their customers and collect valuable feedback.
Scalability
The developed business model and Amazon structures are highly scalable and offer room for further growth.
