THE DIGITICE TEAM
Burkhard Gersch has more than 15 years of experience in strategy development, marketing, digital business models and digital transformation for e-commerce and retail companies. Burkhard worked for the marketing and strategy consultancy Simon-Kucher & Partners, founded the e-commerce company avandeo with locations in Munich, Hong Kong and Shanghai and, as Digital Director, was responsible for the digitization of the Steinhoff International Group.
Helge Steimann has more than 20 years of experience in IT management, software development, operations and data analytics for e-commerce and retail companies. Among others, Helge was responsible for IT and development departments for the digital agency SinnerSchrader and the e-commerce company avandeo. As a technical principal Helge supports companies in the implementation of their digital strategy and the development of modern IT solutions.
Prof. Dr. Holger Schneider
Holger Schneider has more than 15 years of experience in innovation management, knowledge transfer and digital business models with a focus on e-commerce. After completing his PhD in Digital Markets, he headed the digital business development of the Otto Group. As endowed professor of the Otto Group, Holger was responsible for setting up Germany's first academic e-commerce program (BSc & MSc).
BUILDING IN-HOUSE KNOWLEDGE
We thoroughly assess your organization and identify inhouse talent before starting external search.
We will propose to you a lean organization and the right
mix of internal skills and external leverage.
We train your in-house teams and recruit experts as well as high potentials to stay with our clients when we have left.
SOLID & REASONABLE
We assess your IT landscape as well as tech stack in a deep-dive and
consider all sunk costs and history before designing your
future IT needs.
A modern and scalable IT architecture is key to digitalization success. IT must meet your true needs and shall not be over-engineered.
E-COMMERCE KNOWLEDGE TO GO
THE E-COMMERCE BOOK
Our founding partner Holger Schneider is
co-author of The E-Commerce Book.
The book explains essential contexts in e-commerce and, with more than 10,000 copies sold, is now a
standard reference in the retail sector as well as
In addition to the developments and history of the e-commerce industry, 50 case studies explain which business models have emerged in e-commerce and which are already disappearing.
The E-Commerce Book is available in